Destination brand confusion : an empirical examination of Thailand's destination image and branding
Fierce competition in the travel and tourism industry forces destinations to develop strong, unique and competitive destination image and branding. These play a vital role in a tourist's decision processes because it is impracticable to try the destination before a real visit. Moreover, the ple...
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University of Nottingham
2013
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.596087 |