Prolegomena to a theory and model of spoken persuasion : a Subjective-Probabilistic Interactive Model of Persuasion (SPIMP)
Various disciplines such as rhetoric, marketing, and psychology have explored persuasion as a social and argumentative phenomenon. The present thesis is predominantly based in cognitive psychology and investigates the psychological processes the persuadee undergoes when faced with a persuasive attem...
| Main Author: | |
|---|---|
| Published: |
University College London (University of London)
2013
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.594375 |