Controversial advertising in the UK : its regulation and practitioner ethical decision making
This thesis explores the phenomena of controversial advertising, its regulation, and the ethical dimensions of its practice in a UK. context. The £19bn advertising industry is a major contributor to the British economy, helping to stimulate consumer demand, market competition and employment (IPA, 20...
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Open University
2012
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.594220 |