Critical evaluation of the entrepreneurship and marketing interface : evidence from new ventures in the UK
Entrepreneurship is growing in popularity and importance, as is evident from the increasing amount of interest shown for this domain in practice and academia. This thesis examines an under-researched area in the field of entrepreneurship that relates marketing to new ventures. New business start-ups...
| Main Author: | |
|---|---|
| Published: |
Manchester Metropolitan University
2013
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.592033 |