Consumer confusion : a test of the behavioural perspective model
In light of the increasing academic and practical importance of consumer confusion, more theoretical and empirical inquiries are necessary in order to comprehend this concept. This study extends the notion of confusion by adopting the idea of self-based rules. Confusion can be defined as a self-base...
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Cardiff University
2013
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.590342 |