The role of behavioural change theory in social marketing interventions on HIV/AIDS in Ghana

In Ghana, data on HIV prevalence in the ten regions indicates that, the country has failed to realise a consistent decline of HIV new infections. This has resulted in Government spending huge sums of money on HIV/AIDS-related activities instead of the other productive sectors of the economy. Therefo...

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Bibliographic Details
Main Author: Tweneboah-Koduah, Ernest Yaw
Published: London Metropolitan University 2013
Subjects:
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.590113