The use of formalised marketing information on the growth of small and medium sized enterprises in the Scottish food and drink industry
This research investigates the impact of formalised marketing information on SME growth. It is recognised that SM Es present peculiar characteristics that make their marketing distinctive from larger companies. The lack of resources in SMEs is a barrier to effective marketing. Furthermore, marketing...
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University of Kent
2011
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.590018 |