Comparing apples with apples : segmenting sub-Saharan Africa by affluence, expressed as a measure of living standard : a market segmentation study
In 2002 some of the main challenges facings sub-Saharan African marketers and development strategists was the lack of credible and current income data and the absence of a reliable socio-economic profiling framework or affluence measurement tool to underpin consumer insights. There was no basis for...
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University of Derby
2012
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.586920 |