Privacy loss and exploitation in e-commerce preference searching
An area of e-commerce that is very much an active area of research is that of using an individual's preferences to enhance search. The development of this research area, and the model used to produce all existing methods, has an implicit assumption that the vendor to whom the consumer is releas...
Main Author: | Smith, Rhys |
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Published: |
Cardiff University
2009
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Subjects: | |
Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.584673 |
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