Privacy loss and exploitation in e-commerce preference searching

An area of e-commerce that is very much an active area of research is that of using an individual's preferences to enhance search. The development of this research area, and the model used to produce all existing methods, has an implicit assumption that the vendor to whom the consumer is releas...

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Bibliographic Details
Main Author: Smith, Rhys
Published: Cardiff University 2009
Subjects:
020
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.584673