Online retail : service quality derivation, market segmentation and organisational analysis
Hie recent rise of the internet as a commercial trading channel has left retail marketers facing several challenges. As in any marketplace, customer intelligence is the lifeblood of organisational success online, yet no thoroughly tested and validated model exists to reliably capture customer servic...
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Cardiff University
2006
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.583751 |