The effect of information and communications technology (ICT) on franchisee to franchisor relationships
Throughout the franchise industry, franchisors are increasingly introducing information and communications (ICT) technology into their franchise networks in attempts to save costs and increase efficiency, and are subsequently replacing their franchise support managers and preexisting, socially-roote...
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Bournemouth University
2012
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.583050 |