Adaptive algorithms for real-world transactional data mining
The accurate identification of the right customer to target with the right product at the right time, through the right channel, to satisfy the customer’s evolving needs, is a key performance driver and enhancer for businesses. Data mining is an analytic process designed to explore usually large amou...
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Bournemouth University
2012
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.583045 |