An empirical investigation of the consumption process in 3D virtual worlds
Virtual worlds are 3D online persistent multi-user environments where users interact through avatars. Virtual worlds are used for many activities including gaming, education, socialising and consumer-related activities. The focus of the investigation in this dissertation is on consumers' percep...
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Open University
2011
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.580129 |