Expressing evaluative attitude in advertising reception : a socio-cognitive study
This thesis is placed within the context of reception studies and examines spoken data collected via two focus groups. The aim of the study was to uncover attitudinal disposition resulting in evaluation and the socio-cognitive resources assumed to have been triggered by the informants involved in th...
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Lancaster University
2011
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.577677 |