Design as a functional leader : a case study to investigate the role of design as a potential leading discipline in multinational organisations
This research investigates the role of design as a ‘functional leader’1 in multinational organisations, to drive innovation successfully at a strategic level. It involved a detailed case study of the innovation process, and practices within Philips Design, Eindhoven, The Netherlands, where design is...
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Northumbria University
2013
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.576793 |