Scenario thinking in product innovation teams : a practice approach
The overall strategic emphasis on new product development is reflected in the exploration and exploitation of value relevant for sustainable competitive advantage. However, traditional management approaches have been inadequate in meeting this strategic imperative taking into consideration the high...
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University of the West of England, Bristol
2010
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.576171 |