Emergence of cooperation in static networks : evolutionary dynamics of coordination games with switching costs
Brand loyalty is tightly connected with competition for market share between brands, as it describes consumers' willingness to maintain compatibility between subsequent purchases. Imposed by exogenous or endogenous factors, the reasons for brand loyalty can be summarized in the switching cost....
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Imperial College London
2013
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.576034 |