Understanding the factors that influence the effectiveness of online customer reviews : a thematic analysis of receiver perspectives
Defined as peer-generated product evaluations posted on company or third party websites (Mudambi & Schuff, 2010), online customer reviews are increasingly available for a wide range of products or services. Existing research on the factors that influence the effectiveness of online customer revi...
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Manchester Metropolitan University
2012
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.574444 |