Spreading the word : a social-psychological exploration of word-of-mouth traveller information in the digital age

The use of ‘formal’ travel information pertaining to costs, routes, journey times, or real-time transport disruptions, and its role in travel behaviour (for example, choice of mode, route or departure time) has been widely studied, but little is known about the part played by 'informal' in...

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Bibliographic Details
Main Author: Bartle, Caroline
Published: University of the West of England, Bristol 2011
Subjects:
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.572856