Shopping centre choice : a behavioural perspective
This thesis examines the use of behavioural and cognitive-behavioural models, to determine whether they can explain consumer shopping centre choice. Two studies were conducted, to examine how well different theoretical models previously used to explain consumer purchase behaviour can explain patrona...
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Durham University
2013
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.571943 |