Strategy management process in higher education : a case study on a Malaysian public university

This study has explored the strategy management process of a public University in Malaysia. An inductive approach was adopted in the study to illuminate strategy issues from participants’ experience. Thirty semi-structured interviews were conducted with three groups of participants comprising the Ex...

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Bibliographic Details
Main Author: Abdul Kadir, Nor
Published: University of East Anglia 2012
Subjects:
658
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.569425