A structural equation model of customers' behavioural intentions in the Chinese restaurant sector
The aim of this study is to develop a structural equation model (SEM) of customers’ behavioural intentions towards restaurant patronage in China. The study is set in the economic context of the Chinese open door policy of 1978 and the emergence of a service sector and middle class consumers with hig...
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University of Newcastle Upon Tyne
2012
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.567053 |