An analysis of blogger motivations and approaches to privacy
This thesis begins with an overview of existing blog research and human motivation theory. The research is novel because there has been a paucity of research on blogger motivations, particularly with theoretical underpinnings and using qualitative methods. Uses and gratifications theory is discussed...
| Main Author: | |
|---|---|
| Published: |
University of Essex
2012
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.558816 |