The role of perspective in visualising health behaviours : effects on motivation and behaviour
Recent research has shown that using a third-person (observer's) perspective to visualise a behaviour (voting, studying) results in stronger motivation to engage in the visualised behaviour than when the first-person (own) perspective is used (Libby, Shaeffer, Eibach, & Slemmer, 2007; Vasqu...
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University of Sheffield
2010
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.555107 |