Performance measures and relationship development in a bilateral governance structure
New organisational forms, including strategic partnerships and networks, are replacing simple market-based transactions and traditional, bureaucratic, hierarchical organisations (Webster, 1992). The shift in the way marketing is being organised is accompanied by both environmental and structural cha...
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Kingston University
2007
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.555066 |