The introduction of digital television in the UK : a study of its early audience

This thesis examines the diffusion and adoption of digital television (DTV) in the UK by its first generation audience. It reveals how the spread of this innovation took place, and what were its early users and uses. The main objective is to investigate the processes through which a new medium and i...

Full description

Bibliographic Details
Main Author: Theodoropoulou, Paraskevi-Vivi
Published: London School of Economics and Political Science (University of London) 2011
Subjects:
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.550765