Strategies for personal mobility : a study of consumer acceptance of subscription drive-it-yourself car services
This thesis investigates consumer acceptance of subscription drive-it-yourself car services [SDCSs], which are an evolution of car hire that began entering the commercial marketplace in the mid- 1990s. The aim of this research is to develop techniques to forecast how consumer demand for SDCSs may de...
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Imperial College London
2011
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.543302 |