Market orientation on trust and performance in London's ethnic minority micro businesses

The main objective of this study was to investigate and produce results of value in determining the merits of market orientation, trust and performance within the London African and Asian ethnic minority micro businesses (EMMBs). Searches of the literature established that previous studies concentra...

Full description

Bibliographic Details
Main Author: Ekwulugo, Frances Ngozi
Published: University of Hull 2009
Subjects:
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.541597