Social marketing strategies for combating HIV/AIDS in rural and/or disadvantaged communities in Mexico, Uganda, and the United States
With more than 33 million people living with HIV/AIDS, and an infection rate that is increasing rather than falling among high-risk groups, the 30-year history of the AIDS epidemic has been characterised as ‘islands of success in a sea of failure.’ Given the lack of a medical cure for the disease, t...
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Teesside University
2011
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.541202 |