A study of the influence of individual-level cultural value orientation on the formation of service quality expectations
The service industry accounts for an ever-growing share of the global economy, and service aspects have become increasingly important for all goods. Since service expectations play a key role in the quality perceptions that consumers ultimately develop, it is important for service marketers to under...
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University of Nottingham
2011
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.541183 |