To investigate relative effectiveness of the dimensions of interactivity
This thesis is about interactivity. It is about the dimensions of interactive communication which have become a major element of contemporary marketing practice. The concept of interactivity has been explored in the fields of advertising research, and communication and media studies. However, there...
| Main Author: | |
|---|---|
| Other Authors: | |
| Published: |
University of Portsmouth
2011
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.539131 |