Customers' perceptions on the role of direct marketing in developing effective relationships with training companies in a BTB context in Portugal
Relationships in business are and will always be of extreme importance. Marketing is not an exception to this generalised idea, developing relationships with customers being hence one of its key aims. Undoubtedly, relationship marketing (RM) is a major field of research nowadays, with a massive lite...
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University of Sheffield
2009
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.537969 |