Developing customer responsive supply chain strategy : an empirical investigation of the relationship between market segmentation and supply chain strategy
The concept of the ‘supply chain’, rather than a set of independent functions, has been around for more than 25 years. Despite its theoretical longevity, many organisations still struggle to make the supply chain a reality. The supply chain is an integral part of business strategy and is the means b...
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Cranfield University
2008
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.537055 |