Goddesses of consumerism : an interpretivist study of young female consumers in contemporary India
Marketing and consumer research scholars have paid little attention to the contemporary Indian consumer landscape, with even less focus on the particular experiences of female consumers in this context. This thesis contributes to a partial redress of this parochial and Eurocentric status quo in cons...
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University of Leicester
2011
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.534054 |