Branding and brand preference in the mobile phone service industry
This thesis reports a research study that offers a range of insights into the branding or brand strategy of mobile phone services in Jordan, and its relationship with consumer brand preference. This study interweaved this relationship through a model. Within the context of this model the following o...
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Bangor University
2010
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.528321 |