Retail franchising : international perspective
Ten publications (1 book, 9 articles) are presented within the subject area of Retail Franchising. The aim is to demonstrate how this collection of work contributes individually and collectively to a better understanding Retail Franchising as part of Vertical Marketing Systems (VMS) in general, and...
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University of Manchester
2010
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.525242 |