The strategic response of full service airlines to the low cost carrier threat and the perception of passengers to each type of carrier
Low cost carriers have changed the competitive dynamics of the short-haul market forever. They have revolutionised the way of doing business in aviation by adopting a fresh approach on both strategic and operational issues. Simplicity has become their universal principle over network airlines and su...
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Cranfield University
2007
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.524189 |