Pick and mix : consumers moving between online and offline channels
Consumers are increasingly using web-based systems for the search and purchase of products and services. They are, however, also still using traditional, offline channels such as telephone, high street and mail order, on a regular basis. The research presented in this thesis investigated consumer us...
| Main Author: | |
|---|---|
| Published: |
Open University
2007
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.523921 |