Affective tourism marketing : how and why place marketing companies attempt to elicit hedonic emotions using audio-visual stimuli
This thesis reports on research into the measurement of emotion in advertising. Its hypothesis is "the presence of three precognitive stimuli - voice, music and face - in adverts will cause a corresponding emotional effect in viewers‟. This thesis attempts to find a replicable and reliable way...
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University of Leicester
2010
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.520160 |