Customer driven ideation : an exploratory study of empathic designs' impact on industrial design practice
This research provides a study of practices of innovative ideation. The literature highlights the need for more radical innovation as drivers for customer delight, and more innovative approaches to understanding customers. However, both the theory and application, including the resultant practise de...
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Cranfield University
2004
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.519981 |