Consumer perceptions and experiences of relationships with service organisations : financial, travel and tourism organisations
The theory and practice of marketing has encountered some fundamental changes in the past and will continue to do so in the future. In the last two decades organisations have increasingly been focussing on how to relate to their markets. One response to this complexity of the marketing environment h...
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Bournemouth University
2009
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.519977 |