An inductive investigation into relationships between geographically co-located actors : the contribution of relationship marketing to regional competitiveness
This thesis is grounded in the discipline of marketing and draws, substantively, on literature from within the regarded sub-discipline of relationship marketing. However, the literature drawn upon is firmly interdisciplinary, drawing heavily on theories from economic geography. The crucial construct...
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University of Hull
2010
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.519222 |