Consumer-based heritage brand equity : Conceptualisation and measurement

Consumer-based heritage brand equity : Conceptualisation and measurement

Bibliographic Details
Main Author: Al Balushi, Maha Khamis
Published: University of Manchester 2010
Subjects:
381
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.517459

Internet

http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.517459

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