Consumption of politics : it's not always a rational choice : the electoral decision-making of young voters
The aim of this thesis was to explore the efficacy of the rational choice model in the electoral decision making of young people. The initial view was that this was too narrow a concept to apply to a real world situation. Therefore, consumer behaviour theory was reviewed in order to find out how mar...
| Main Author: | |
|---|---|
| Other Authors: | |
| Published: |
University of Stirling
2006
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.513699 |