The phenomenology of customer delight : a case study of product evaluation
This thesis presents a phenomenological case study of customer delight during product evaluation. The literature presents two existing 'theories' of customer delight. The first, from the field of Consumer Research, presents a cognitive model of post-purchase customer delight as the affecti...
| Main Author: | |
|---|---|
| Other Authors: | |
| Published: |
Cranfield University
2003
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.512793 |