Marketing cities for tourism : developing marketing strategies for Istanbul with lessons from Amsterdam and London
The tourism sector is relatively competitive, with many destinations competing with each other to attract potential tourists. Destinations,such as urban areas,need to besold with a greater emphasis on marketing activities. In fact, as a bundle of products consumedby a range of tourists with differen...
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Bournemouth University
2006
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.512656 |