Analysis and comparison of target selection models for market segmentation and development of a new approach based on fuzzy expert systems
Target selection models play an important role in business practice. They are the data-mining methods that enable firms to conduct market segmentation. Marketers apply them to customer databases to identify the profiles of consumers who are most interested in a particular offer or marketing proposit...
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Aberystwyth University
2009
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.511229 |