Operationalising the luxury construct and modelling the influence of Confucian cultural values on the perception, attitude and buying behaviour of East Asian consumers
East Asia has recently become the biggest and fastest growing market for Western branded luxury goods. However, this is still an under-researched market, which is very different to the West due to the profound influence of Confucian cultural values. The research focuses on two main research issues,...
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University of Leeds
2009
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.509013 |