Happiness and impulse buying : an exploration into the perceptions of female consumers aged between 18 and 35 in Germany
Impulse behaviour in general and impulse buying in particular have a long history of negative associations in research. Consumers are advised by the popular press to refrain from impulse buying. Marketing practitioners, on the other hand, strive to further increase consumer impulse buying expenditur...
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Oxford Brookes University
2009
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.506089 |